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Best answer: The best way to buy the iPhone 12 or iPhone 12 Pro is directly from Apple's online store or the Apple Store app; however, carriers and other retailers do carry the iPhone 12 and iPhone 12 Pro.

The new standard in iPhone: iPhone 12 (From $799 at Apple)
Lidar upgrade: iPhone 12 Pro (From $999 at Apple)

Preordering from Apple directly is the fastest, most reliable way to get your iPhone 12 or iPhone 12 Pro

Preorders for the iPhone 12 and iPhone 12 Pro start at 5:00 AM PST/8:00 AM EST on October 16. I recommend going directly through Apple.com as the fastest way to preorder your new iPhone. The reason I suggest going through Apple is that the company has more stock than a carrier like AT&T or Verizon, as well as electronics sellers like Best Buy and Walmart.

I also recommend having both the Apple Store app and Apple.com up and ready so that, if one fails, you've got the other right in front of you.

Preordering an iPhone can be a complex process, especially if you're trying to make sure you get one on day one. We've preordered a lot of iPhones and have a few tips to help you prepare for the process.

How much is each model?

The iPhone 12 comes in three different storage sizes — 64GB, 128GB, and 256GB — which all increase in price. Additionally, the iPhone 12 comes in five color options — white, black, PRODUCT(RED), blue, and green but the color doesn't change the price at all.

iPhone 12 options

iPhone 12 64GB - $799.00
iPhone 12 128GB - $849.00
iPhone 12 256GB - $949.00

The iPhone 12 Pro also comes in three storage sizes, but starts with double the storage — 128GB, 256GB, and 512GB. The iPhone 12 Pro comes in four different colors — graphite, silver, gold, and pacific blue — but don't worry, color doesn't change the price here, either.

iPhone 12 Pro 128GB - $999.00
iPhone 12 Pro 256GB - $1,099.00
iPhone 12 Pro 512GB - $1,299.00

What about carrier options?

You can order the iPhone 12 and iPhone 12 Pro from major carriers AT&T, and Verizon. Their no discount on the base price of the phone, but depending on your plan, different carriers have different payment options. If you feel more comfortable with one of the carriers, here's where you can buy a new iPhone 12 or iPhone 12 Pro.

AT&T

iPhone 12
iPhone 12 Pro

Verizon

iPhone 12
iPhone 12 Pro

Other retailers

You can also order the new iPhone 12 and iPhone 12 Pro at Best Buy, either unlocked for starting at $799.99 or along with a plan from AT&T, Verizon, and Sprint.

Walmart is also taking orders for the iPhone 12 and iPhone 12 Pro, but only through either AT&T or Verizon, so you'll need to go through one of those carriers if you want to use Walmart.

Best Buy
Walmart

Most reliable

Apple iPhone 12

Apple.com

The best experience with the most reliable service.

If you want to be sure to get your iPhone in your hands the day it launches, you should preorder it right at 5 AM PT (8 AM ET) on Friday, October 16, 2020, directly from Apple. Having both the Apple Store app and Apple.com ready to go will ensure you get in the fastest way possible.

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